Approach to Sustainability.
Linda Kokkonen is a fashion brand located in Helsinki, Finland and run under the company name LL Studios. The brand offers custom and ready-to-wear luxury garments and accessories which are produced in-house. In the core of the brand lies a sustainable approach towards producing products without using the already limited resources on our planet and tackling the overconsumption issue in the fashion industry. All garments are made from up-cycled materials with a zero-waste approach and each product is made-to-order.
Vision & Mission Statement:
The vision of Linda Kokkonen is to become the leading luxury fashion brand in Europe using only up-cycled materials.
The Mission of Linda Kokkonen is:
To offer consumers more sustainable garments which are not compromised in their design aesthetics.
To tackle the issue of overconsumption and offer a solution for the waste problem in the fashion industry.
To set an example for other luxury fashion brands in how to design and produce more sustainably.
As a more sustainable brand the aim is to work in a circular manner and this is also visible in the business model.
Methods the business model incorporates:
Re-use - make new fabrics out of old garments & offer a waste solution
Zero-waste - creating with zero-waste and up-cycle every small bits of materials
Made-to-order - only produce by order or limited capsule collections to reduce risk and overproduction
Made-to-measure & Customization - create perfectly fitted garments to the liking of the client to increase product value and lifetime
Repair - reduce waste and prolong product lifetime
Rental Service - increase availability and reduce overconsumption
Our Commitment to Sustainability and Transparent Communication
Part of our mission is to improve the quality and value of our products, both emotionally and economically, with a steadfast commitment to securing the longevity of each garment we create.
1. Transformative Customization
In addition to our ready-to-wear pieces, we offer custom/made-to-measure options that invite our clients to participate in the creative process. Clients can bring their underutilized or cherished family heritage clothing, giving new life to old garments. This process not only fosters emotional connections but also ensures well-fitted clothing that stands the test of time.
2. Repair and Maintenance
We are dedicated to extending the lifespan of our garments through our repair service. By offering repair services, we encourage responsible consumption and reduce waste.
3. Rental Service
Our commitment to reducing waste extends to our rental service. By providing this option, we emphasize sustainable fashion choices and promote a circular economy where every piece gets its time to shine.
4. Upcycled Fabrics
We take sustainability one step further by crafting our fabrics in-house from upcycled garments or dead-stock materials. This unique approach results in a collection of one-of-a-kind garments and accessories, elevating the quality and meaning of each piece.
5. Circular Business Model
Our business model is a testament to our circular approach. It encompasses re-use, zero-waste, made-to-order, made-to-measure, customization, repair, and a rental service. All our garments are crafted in-house, allowing us to maintain flexibility and ensure eco-friendly production practices.
Our Shared Mission
We believe that sustainability is a shared responsibility. Part of our mission is to empower our clients to re-use, repair, and transform their garments, fostering a community of conscious consumers.
We're committed to transparent communication with our clients, ensuring they have a clear understanding of our sustainability practices and the positive impact we aim to achieve throughout all of our communication channels.